Copywriting Tips & Tools

Your website copy might look good—but does it sound like you? Let’s talk about why brand voice matters, how it boosts conversions, and what to do if yours feels off.

Crafting Strategic Copy To Win Attention It’s easy to fall into the trap of believing that an About Me page on a website should be about you, the service provider. I mean, aren’t you the “Me” in the title? Yes, but actually… no. Your potential clients need to be the main character on every square […]

And Why is it Just as Important as the Product You’re Launching? Yup, I said what I said.  Launching a new product or service is an exciting time for any business. But there’s one aspect of the launch that often gets overlooked – the copy! Launch copy, also known as pre-launch content, provides critical information […]