Here's where we'll blend clarity with character in the form of copy that pulls its own weight. Here you’ll find practical tips, voice guidance with with a pulse, and the kind of word-nerd perspective that makes messaging feel less like a chore and more like part of the magic.
Dear Reader
writing about your business shouldn’t feel impossible.
Crafting Strategic Copy To Win Attention It’s easy to fall into the trap of believing that an About Me page on a website should be about you, the service provider. I mean, aren’t you the “Me” in the title? Yes, but actually… no. Your potential clients need to be the main character on every square […]
And Why is it Just as Important as the Product You’re Launching? Yup, I said what I said. Launching a new product or service is an exciting time for any business. But there’s one aspect of the launch that often gets overlooked – the copy! Launch copy, also known as pre-launch content, provides critical information […]
